Post-purchase survey

[zacjones93]

Problem

Post-purchase surveys will give us insight into what customers are thinking and feeling right after they purchase our product.

This survey is a single question long to optimize for completion. It is also open-ended so the customer can take their answer where they want to with little guidance from us.

I've chosen the default to be: What was the last thing that held you back from purchasing? but we can change this on a semi-regular basis if we like.

Process & Synthesis

When implemented, this should be a firehose of information so we will need a process in place for synthesizing the information that we receive.

There's no effective automation here.

I would propose cycling teammates weekly to synthesize and process the feedback that we gather throughout the week. This would include:

• Forward any support requests
• Identify any trends or categories in the feedback
• Connect trends to business goals
• Propose design decisions the team should consider
• Look for feedback that has changed. How and Why?

And then once a month, the team would gather to discuss the feedback and move forward with any design implementations that should be experimented with.

Implementation

Attempted a solution using supabase:

#1023