Founder, Impact Orbit Group • Director, Green Orbit Digital

I work where space, sustainability, and digital innovation intersect — building tools, frameworks, and narratives that move the space sector toward a more responsible, transparent, and future-ready direction.

I specialise in sustainable space communications, impact-led strategy, and digital transformation. With more than a decade of experience across industry, including time at the European Space Agency, I help organisations embed evidence-based thinking, ethical storytelling, and sustainable operations into their work.

My focus areas include:

• Responsible and sustainability-aligned space communications
• Web, SEO, and full-stack digital strategy
• Applied AI workflows and productivity systems
• Impact frameworks, ESG alignment & policy translation
• Stakeholder engagement, leadership, and community building

Alongside consultancy, I lead discussions on responsible space through The Sustainable Space Podcast and support early-career professionals entering the industry.

A new umbrella brand providing a coherent framework for responsible, evidence-based innovation in the space and adjacent tech sectors.
Our mission: put impact at the centre of every orbit — digital, social, policy, and environmental.

A digital-first consultancy focused on:

• SEO, analytics & content architecture
• Next.js, Astro & headless CMS ecosystems
• AI-enabled workflows & automation
• Low-carbon web design and sustainable digital practices
• Tech-driven marketing for missions, research, & deep-tech ventures

Capability-building for space professionals:

• Training programmes and masterclasses
• Communications, sustainability & AI tooling workshops
• Leadership pathways for startups and scale-ups

Evidence-driven communications, including:

• Strategic messaging & brand architecture
• Thought leadership and public engagement
• Responsible storytelling and narrative design
• PR for missions, launches, sustainability and research
• External relations & stakeholder mapping

I embed sustainability into strategy, operations, and digital practice by focusing on:

• Low-carbon UX and performance-driven design
• Environmental impact measurement
• Responsible innovation frameworks
• ESG-aligned communications
• Policy awareness and evidence-based storytelling

I also contribute to international efforts to protect astronomy, working with the IAU Centre for the Protection of the Dark and Quiet Sky, specialising in satellite interference and orbital sustainability.

• Astro, Next.js, Hugo
• JavaScript, Python, Bash
• GitHub Actions / CI
• Raycast, Hammerspoon, Alfred
• Notion API, HubSpot API, Stripe API

• SEO & technical optimisation
• GA4, Looker Studio
• HubSpot CRM & automation
• Information architecture & content modelling
• Sustainable digital standards

• Applied AI workflows
• Data cleaning & taxonomy design
• Impact measurement & SDG frameworks

• Rebuilding Green Orbit Digital (Next.js + WP headless)
• Developing Impact Orbit editorial standards and governance frameworks
• Automation tools for Notion, HubSpot, and Stripe
• Semantic markdown knowledge-bases and content classification
• Astro component libraries and workflow systems

Regular speaker and contributor at:

• UKSEDS National Student Space Conference
• Sustainable Business Alliance
• Industry workshops & panels
• Startup mentoring sessions

I focus on the future of sustainable space, digital strategy, and ethical technology.

• Space nerd with a strong sustainability bias
• ADHD-friendly workflows run my entire digital life
• I maintain an extremely organised gear inventory (powered by Notion, obviously)
• Dream project: a unified sustainability dashboard for the global space ecosystem
• Probably thinking about satellites, digital carbon, or how to automate something

If you're exploring sustainable space, building digital ecosystems, or developing evidence-led impact frameworks, I’d love to talk.

Let’s build a space sector that is innovative, ethical, and future-proof.

• 🌐 Website: rjmlaird.space
• 🚀 Consultancy: greenorbit.digital
• 🎙️ Podcast: The Sustainable Space Podcast
• 🐦 Twitter/X: @rjmlaird
• 💼 LinkedIn: /in/rjmlaird