diff --git a/_config.yml b/_config.yml
index b0a7778..e2e9bde 100644
--- a/_config.yml
+++ b/_config.yml
@@ -4,4 +4,4 @@ title: do!not.org
 
 logo: https://do-not.org/core-assets/img/logo.svg
 
-google_analytics: UA-180131760-1
+google_analytics: G-BZ25B2D6L8